# ReedDesign

ReedDesign is a London-based design consultancy founded by Roy Reed, a pioneering web designer who created his first website in 1995. Operating from Clapham, South London (SW4), the company specialises in bespoke web design and audiovisual design services, drawing on nearly three decades of digital expertise.

The practice serves both creative agencies and end-user clients, offering either full design services or strategic consultancy. Their web design work encompasses responsive site development, user experience optimisation, and technical implementation. Their audiovisual expertise is demonstrated through major museum and heritage projects, including installations at the Fleet Air Arm Museum, Chatham Dockyard, and the Royal Academy, showcasing ability to translate complex narratives into compelling interactive experiences.

What distinguishes ReedDesign is the fusion of technical precision with creative vision. Roy's background spans from early web standardisation work through to contemporary design practice, positioning the company at the intersection of established methodology and innovation. Beyond commercial work, the practice demonstrates genuine intellectual curiosity—evidenced by contributions to design education resources (Points to Pixels, character entities guides) and collaborative publishing on London's architectural heritage through the Ghost Signs project.

Since April 2021, Roy has transitioned to selective project work, allowing focus on passion-driven commissions. The portfolio reveals sophisticated understanding of heritage interpretation, museum experience design, and digital communication—complemented by an active photography practice that informs their visual sensibility.