John McKenna - Landscape, Travel and Street Photography
JM
Family Photographers
John McKenna - Landscape, Travel and Street Photography
Studio 4, Glasgow G3 8ND
# John McKenna Photography - Business Description
John McKenna is a Glasgow-based photographer specialising in landscape, travel, and street photography. Through his Squarespace website, he shares his work and engages directly with an audience of photography enthusiasts and aspiring photographers.
His business operates across multiple revenue streams. He sells limited-edition photobooks, most notably his pre-order "Transient Moments: Images of Impermanence in Japan," strictly limited to 200 copies at £60. He offers gift cards redeemable against products, services, and workshops. His YouTube channel, with over 3,000 subscribers, provides in-depth photography tutorials focusing on composition, technique, and real-world shooting scenarios—from handheld photography to finding aesthetic value in overlooked subjects.
McKenna serves photographers at all levels who want to develop their visual literacy and technical skills. His monthly newsletter (sent the 28th of each month) builds community through behind-the-scenes content, location guides, exhibition announcements, and exclusive material unavailable elsewhere.
What distinguishes McKenna is his emphasis on practical, real-world teaching grounded in his own work. Rather than abstract theory, he demonstrates composition and technique through his actual photographs and shooting experiences. His curated photobook releases and limited-edition approach lend credibility and exclusivity. The integration of YouTube education with physical products and a newsletter creates multiple touchpoints for engagement, positioning him as both artist and educator within the photography community.
John McKenna is a Glasgow-based photographer specialising in landscape, travel, and street photography. Through his Squarespace website, he shares his work and engages directly with an audience of photography enthusiasts and aspiring photographers.
His business operates across multiple revenue streams. He sells limited-edition photobooks, most notably his pre-order "Transient Moments: Images of Impermanence in Japan," strictly limited to 200 copies at £60. He offers gift cards redeemable against products, services, and workshops. His YouTube channel, with over 3,000 subscribers, provides in-depth photography tutorials focusing on composition, technique, and real-world shooting scenarios—from handheld photography to finding aesthetic value in overlooked subjects.
McKenna serves photographers at all levels who want to develop their visual literacy and technical skills. His monthly newsletter (sent the 28th of each month) builds community through behind-the-scenes content, location guides, exhibition announcements, and exclusive material unavailable elsewhere.
What distinguishes McKenna is his emphasis on practical, real-world teaching grounded in his own work. Rather than abstract theory, he demonstrates composition and technique through his actual photographs and shooting experiences. His curated photobook releases and limited-edition approach lend credibility and exclusivity. The integration of YouTube education with physical products and a newsletter creates multiple touchpoints for engagement, positioning him as both artist and educator within the photography community.
Services offered
Photobook salesGift cardsYouTube tutorialsLocation guidesMonthly newsletterPhotography workshopsBehind-the-scenes contentMarketplace products