# Infocus Insurance

Infocus Insurance is a specialist insurance provider based in Altrincham that has developed bespoke protection schemes specifically for professional photographers and videographers. Rather than forcing creatives into generic business insurance packages, Infocus has worked directly with high-class photographers to build tailored coverage that addresses the genuine risks of their industry.

The company serves established and aspiring photographers across the UK who need comprehensive protection without inflated premiums. Whether you're a wedding photographer, commercial videographer, studio professional or freelancer, Infocus offers tiered packages—Basic, Standard, and customisable—that scale with your business size and equipment investment.

What sets Infocus apart is their deep understanding of photography-specific insurance needs. Their policies include worldwide cover for photographic and technical equipment, professional indemnity protection, and public liability coverage up to £2,000,000. The Basic package starts with £5,000 equipment cover, while the Standard tier extends this to £10,000 with additional contents and computer protection. All packages include commercial legal expenses cover, with personal accident insurance available as an add-on.

The company recently transitioned underwriters (July 2023), demonstrating ongoing commitment to providing competitive rates and reliable service. Customer testimonials highlight their efficiency and responsiveness—crucial qualities when emergencies threaten a shoot. Rather than selling unnecessary add-ons, Infocus lets professionals build their own coverage, ensuring you pay only for protection you genuinely need.