RawPhotography
R
Family Photographers
RawPhotography
Queensway, Haverfordwest SA61 2NU
# RawPhotography Business Description
RawPhotography is a Pembrokeshire-based sports photography service founded by Matthew Kelly, a teacher and lifelong rugby player determined to capture what he wishes he'd had: professional-quality images of athletes in action.
The business specialises in transforming raw sports moments into cinematic portraits through a distinctive post-production process. Each image is carefully shot then extensively edited in Photoshop—backgrounds are removed, scenes are reimagined, and ordinary moments become extraordinary wall-worthy keepsakes.
RawPhotography serves athletes of all ages, schools, and sports clubs across Pembrokeshire. Their core offerings include SPORTRAITS (studio portraits with professional finishing), MATCH HERO (live action shots finished like professional sports cards), TEAM HERO (squad composites ensuring every player looks their best), and TELEPORTRAITS (school production photos with custom-transformed backgrounds).
What sets them apart is the philosophy that every athlete deserves professional treatment. Rather than delivering standard photographs, Matthew rebuilds each image to make the moment feel as significant as it was to the person living it. The business combines technical photography skill with sophisticated post-production artistry, delivering portraits suitable for lasting display.
Customer testimonials consistently highlight satisfaction with image quality, and the service has proven particularly popular with junior sports teams and schools seeking affordable yet impactful photography that celebrates every participant equally.
RawPhotography is a Pembrokeshire-based sports photography service founded by Matthew Kelly, a teacher and lifelong rugby player determined to capture what he wishes he'd had: professional-quality images of athletes in action.
The business specialises in transforming raw sports moments into cinematic portraits through a distinctive post-production process. Each image is carefully shot then extensively edited in Photoshop—backgrounds are removed, scenes are reimagined, and ordinary moments become extraordinary wall-worthy keepsakes.
RawPhotography serves athletes of all ages, schools, and sports clubs across Pembrokeshire. Their core offerings include SPORTRAITS (studio portraits with professional finishing), MATCH HERO (live action shots finished like professional sports cards), TEAM HERO (squad composites ensuring every player looks their best), and TELEPORTRAITS (school production photos with custom-transformed backgrounds).
What sets them apart is the philosophy that every athlete deserves professional treatment. Rather than delivering standard photographs, Matthew rebuilds each image to make the moment feel as significant as it was to the person living it. The business combines technical photography skill with sophisticated post-production artistry, delivering portraits suitable for lasting display.
Customer testimonials consistently highlight satisfaction with image quality, and the service has proven particularly popular with junior sports teams and schools seeking affordable yet impactful photography that celebrates every participant equally.
Services offered
Sport studio portraits (Sportraits)Live action match photography (Match Hero)Team squad composites (Team Hero)School production portraits (Teleportraits)Digital image editing and background transformationComposite team photographyIndividual athlete portraitsGroup sports photography